Guidelines for the Transition from Analogue to Digital Broadcasting 2012
The Guidelines for the Transition from Analogue to Digital Broadcasting is intended for a global audience to provide information and recommendations on policy, regulation, technologies, network planning, customer awareness and business planning for the smooth transition to DTTB and introduction of MTV. This publication is the implementation of the decisions of GE06 Plan, for which the original Guidelines were prepared specifically for the Africa region, and for which the current revision includes the needs of the Asia-Pacific region by incorporating more complete examples, technology options, and regulations relevant to this region. This updated version also includes the Guidelines for Migration of Broadcast Archives from Analogue to Digital.
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Market and Business Development
This part of the guidelines will provide an overview of the key business issues and choices Digital Terrestrial Television Broadcasting (DTTB) and Mobile Television (MTV) Service Providers/Broadcast network operators face when planning the commercial launch of these services. It includes a set of business activities and tools for defining the DTTB/MTV service proposition and associated business case and plan, taking into account identified demand drivers, service barriers, financial feasibility and more specifically receiver availability and customer support issues.
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