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ITU Journal: ICT Discoveries

The ITU Journal: ICT Discoveries publishes original research on ICT technical developments and their policy and regulatory, economic, social and legal dimensions. It builds bridges between disciplines, connects theory with application, and stimulates international dialogue. This interdisciplinary approach reflects ITU’s comprehensive field of interest and explores the convergence of ICT with other disciplines. It also features review articles, best practice implementation tutorials and case studies. The ITU Journal welcomes submissions at any time, on any topic within its scope.

English

Using advertising audience estimates to improve global development statistics​

The United Nations Sustainable Development Goals (SDGs) are a key instrument in setting the agenda around global development until 2030. These goals come with a set of 232 indicators against which countries should monitor their progress with respect to the SDGs. Existing data sources to measure progress on the SDGs and global population trends however are often (i) outdated, (ii) lacking international comparability, (iii) lacking appropriate disaggregation, or (iv) missing completely. These problems are often especially acute among less developed countries. In this paper we describe how anonymous, aggregate data from the online advertising platforms of Facebook, LinkedIn and other services can be used in combination with existing data sources to improve global development statistics. We illustrate the process of using and validating such non-representative data through two case studies looking at (i) Internet access gender gaps, and (ii) international migration statistics.

English

Keywords: online advertising, Facebook, SDG monitoring, global development statistics
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