Artificial intelligence is being rapidly deployed in all contexts of our lives, often in subtle yet behavior nudging ways. At the same time, the pace of development of new techniques and research advancements is only quickening as research and industry labs across the world leverage the emerging talent and interest of communities across the globe. With the inevitable digitization of our lives, increasingly sophisticated and ever larger data security breaches in the past few years, we are in an era where privacy and identity ownership are becoming a relic of the past. In this paper, we will explore how large-scale data breaches, coupled with sophisticated deep learning techniques, will create a new class of fraud mechanisms allowing perpetrators to deploy “Identity Theft 2.0”.