This chapter covers campaigns and other multi-stakeholder initiatives as a means to building awareness, creating excitement, and otherwise motivating people to learn digital skills. Campaigns are particularly effective for focusing national attention, engaging partners, and launching major programmes. They can be global, regional, national, or local, and should always involve a wide range of sakeholders. Many campaigns include festivals, hands-on demonstrations, or other live events that can be held in a single location or across hundreds or thousands of voluntary sites. Countries often conduct campaigns to target populations that are at risk of being left behind – e.g. women, out of school youth, and persons with disabilities. This chapter also includes a tool to identify opportunities for organizing a campaign or multi-stakeholder initiative.