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Guidelines for the Transition from Analogue to Digital Broadcasting 2014

image of Guidelines for the Transition from Analogue to Digital Broadcasting 2014

The Guidelines on transition to digital terrestrial television broadcasting (DTTB) and introduction of mobile television (MTV) are intended to provide information and recommendations on policy, regulation, technologies, network planning, customer awareness and business planning for the smooth introduction of DTTB and MTV.The transition requires decisions to be made on a large number of political, social, economic and technological issues. Therefore, it is necessary to develop a well-defined roadmap covering national strategies and key decisions. The current edition of the Guidelines is a complete review of the previous editions and is applicable to all regions. This edition has been updated with the latest ITU-R Recommendations and reports, including Recommendations regarding the five DTTB systems that are in use worldwide, the decisions taken at WRC-12 and the experience gained in the applications of the Guidelines in the ITU/BDT analogue to digital roadmap projects.

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Market and business development

This part of the Guidelines will provide an overview of the key business issues and choices digital terrestrial television broadcasting (DTTB) and mobile television (MTV) service providers/Broadcast network operators face when planning the commercial launch of these services. It includes a set of business activities and tools for defining the DTTB/MTV service proposition and associated business case and plan, taking into account identified demand drivers, service barriers, financial feasibility and more specifically receiver availability and customer support issues.

English

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