The APP Economy in Africa

Economic Benefits and Regulatory Directions

The app economy has been described as the sum of all activity, products and services required to deliver app functionality to end consumers. This report provides an overview of the development of the App Economy in Africa, as well as an assessment of the current state of regulation with emphasis on instances of successful collaborative regulation. It focus on the actual and potential economic benefits and policy and regulatory settings of the App Economy. Country cases for Ghana and South Africa are included. Recommendations to policy makers and regulators are provided concerning tools for collaborative regulation that enhance consumer choice, promote affordable pricing and maintain a level playing field for all players.

English