A growing global dataflow and the expanding use of personal data in the global economy have led to an increase in the adoption and development of national and regional privacy laws and regulations. The principle motives for this are a wish to secure the fundamental human right to privacy, and the wish to protect consumers and promote competition. Whichever motive is behind national legislation, most modern privacy regimes find common origins in universal human rights, and in particular the right to respect for private and family life.