Personas Toolkit

Be [email protected] Be Mobile

image of Personas Toolkit

This handbook provides guidance on how to use "personas" to design content and delivery mechanisms for mHealth programmes by keeping users at the core of the design process. Beneficiaries are the true experts, and our role as innovators is to facilitate the creation, adoption and scaling-up of mobile health services.




The Be [email protected], Be Mobile initiative was set up to address the challenge ofadvancing the scale-up of mHealth services for noncommunicable diseases. Millions of people have been reached by the programmes, and evaluationshows that they have a positive impact on users’ health. The persona activityhas effectively guided the development of Be [email protected], Be Mobile programmes,and has ensured their success through its emphasis on the user experience.


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