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Measuring the Information Society 2011

image of Measuring the Information Society 2011

The 2011 edition of Measuring the Information Society features two benchmarking tools to measure the information society the ICT Development Index (IDI) and the ICT Price Basket (IPB). The IDI captures the level of ICT developments in around 150 economies worldwide and compares progress made during the past two years. The IPB combines fixed telephone, mobile cellular and fixed broadband tariffs for around 160 economies into one measure and compares these across countries and over time. The Report also presents the latest global market trends, takes a closer look at fixed and mobile broadband developments and analyses the digital divide among Internet users. The analytical report is complemented by a series of statistical tables providing country-level data for the indicators included in the two indices.

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Increasing Internet use: the role of education, income, gender, age and location

The previous chapters of this report have provided important insights into the development of various ICT infrastructures and technologies, including broadband Internet, as well as countries’ progress in improving them. Much less is known about the usage and the users of those technologies. Answers to questions such as who is on the Internet (and who is not), and what they do online, are crucial for policy-makers, businesses, organizations and anyone wanting to reach out to communicate and interact with potential customers, citizens, members and other users of new technologies. Detailed information on the age, the gender and the income levels of Internet users, for example, is not only vital for companies designing their online marketing and e-commerce strategies, but is also important for governments seeking to adapt e-government applications and services. Information on Internet users can moreover point to potential barriers that prevent or discourage people from going online, and thereby help policy-makers address and overcome them.

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