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Guidelines on Communications Strategies for the Transition from Analogue to Digital Terrestrial Broadcasting

[Question 8/1]

image of Guidelines on Communications Strategies for the Transition from Analogue to Digital Terrestrial Broadcasting

This document aims at analysing communication strategies to accelerate the process of public awareness about digital broadcasting and the whole process involved in the digital switchover.

English

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Media communication campaigns

The following chapter aims at presenting some experiences on implementing media campaigns for reaching consumers in a mass scale. A massive media campaign is a very effective way of reaching the population and promoting consumer awareness. Several countries used this strategy to inform the population.

English

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