Guidelines on Communications Strategies for the Transition from Analogue to Digital Terrestrial Broadcasting
[Question 8/1]
This document aims at analysing communication strategies to accelerate the process of public awareness about digital broadcasting and the whole process involved in the digital switchover.
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Media communication campaigns
The following chapter aims at presenting some experiences on implementing media campaigns for reaching consumers in a mass scale. A massive media campaign is a very effective way of reaching the population and promoting consumer awareness. Several countries used this strategy to inform the population.
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