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Guidelines on Communications Strategies for the Transition from Analogue to Digital Terrestrial Broadcasting

[Question 8/1]

image of Guidelines on Communications Strategies for the Transition from Analogue to Digital Terrestrial Broadcasting

This document aims at analysing communication strategies to accelerate the process of public awareness about digital broadcasting and the whole process involved in the digital switchover.

English

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Information campaigns for the general public

This chapter has the objective of presenting informational campaigns aimed at delivering specific information to the public through various means, for example, the analogue channels by insertions in the programming of specific material that both inform the user and motivate the consumer to migrate to digital reception, and also by providing call centres, web sites and other informational-systems.

English

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