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Guidelines on Communications Strategies for the Transition from Analogue to Digital Terrestrial Broadcasting

[Question 8/1]

image of Guidelines on Communications Strategies for the Transition from Analogue to Digital Terrestrial Broadcasting

This document aims at analysing communication strategies to accelerate the process of public awareness about digital broadcasting and the whole process involved in the digital switchover.

English

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Communication planning to accelerate the process of public awareness about digital broadcasting

The communication strategies are extremely important for a successful Analogue Switch-Off (ASO). Bearing that in mind, the present chapter aims on collecting some useful experiences of establishing the communication planning for the ASO process, which include among other tasks structuring, in a coherent and coordinated way, all marketing and communication strategies, such as communication campaigns (mass communication ads and other relevant means), and other means to inform the public, such as call centers and websites.

English

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